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Cars play a central role in our lives. Even if you don't own a car, you ride in cabs, rent cars or accept rides from friends and family. But for most of us, our car play a significant role in our lives, taking us to work and help us manage our daily lives.

The automobile industry is one of the top 5 business sectors in the United States economy. The role in the economy, and the role in our lives, point to the opportunity APIs, in the automobile industry.

There are a handful of players, actively using APIs, and engaging the developer community. Most car companies are using APIs in the sense of a service oriented architecture (SOA), but are just just beginning to understand the potential of web APIs.

When you consider the amount of time ad money we spend on our cars, the opportunity to deliver apps, communication, location and other common API enabled apps is evident.

In comparison of other business sectors that are being influenced by web APIs, the automobile industry is behind. But if you look at the scope of the opportunity, a slow, and thoughtful approach to API deployment and developer engagement is required.